OUR TEAM
Bernie has served in numerous communications roles — editor and marketing manager at Bicycling Magazine; senior agency account director at TRUE Communications/InGoodTaste Studio; and in-house communications leader at connected cycling platform Zwift. He helped to launch Zwift’s hardware program and to reverse the brand’s post-pandemic decline in membership. As a consultant, Andrew has worked with numerous prominent brands and has expertise in connected fitness and SaaS products. Andrew survived a hit-and-run crash in 2019 and is paraplegic as a result. Bernie is involved in advocacy for the disabled and adaptive sports communities. He lives with his wife in Boulder, CO, where he also serves as a volunteer member of the city’s Parks and Recreation Advisory Board.
ANDREW ‘BERNIE’ BERNSTEIN
Peter spent over a decade at TRUE Communications, helping grow it from 2 employees and 3 clients to 15 employees and 25 clients, and creating a legacy of successful work for the biggest brands in cycling and fitness technology. He then spent two years at Giro as Global Brand Manager, gaining valuable experience inside a brand, including managing his former agency from the client side. Peter is enjoying the return to agency life, focusing on producing brand content and managing a range of marketing responsibilities including go-to-market strategies, paid media, social media, and public relations. Peter lives in the San Francisco Bay Area with his wife and dog in a mid-century modern home that takes up almost as much energy as cycling does.