OUR TEAM
Bernie has served in numerous communications roles — editor and marketing manager at Bicycling Magazine; senior agency account director at TRUE Communications/InGoodTaste Studio; and in-house communications leader at connected cycling platform Zwift. He helped to launch Zwift’s hardware program and to reverse the brand’s post-pandemic decline in membership. As a consultant, Andrew has worked with numerous prominent brands and has expertise in connected fitness and SaaS products. Andrew survived a hit-and-run crash in 2019 and is paraplegic as a result. Bernie is involved in advocacy for the disabled and adaptive sports communities. He lives with his wife in Boulder, CO, where he also serves as a volunteer member of the city’s Parks and Recreation Advisory Board.
ANDREW ‘BERNIE’ BERNSTEIN
Peter spent over a decade at TRUE Communications, helping grow it from 2 employees and 3 clients to 15 employees and 25 clients and creating a legacy of successful work for the biggest brands in cycling and fitness technology. He then spent two years at Giro as Global Brand Manager, gaining valuable experience inside a brand - including managing his former agency from the client side. Peter has extensive experience with marketing strategies across a variety of product categories and deep relationships with media around the world. He also has a history of working successfully with the US operations of multinational brands to help realize global brand strategies most effectively for the US market.
Peter lives with his wife and dog in Marin County, where he’s lucky enough to have a world-class selection of lunch rides right in his backyard.